DRIVING CUSTOMER ENGAGEMENT

Driving Customer Engagement

ECA is a powerful framework designed to boost customer involvement. By offering the right support, ECA empowers customers to actively shape their journeys. It leads to enhanced customer engagement, as well as essential insights that can shape business initiatives. Ultimately, ECA is about creating a collaborative relationship where customers are a

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Understanding ECA: The Foundation of Serel

Serel's robust framework hinges on a fundamental idea known as ECA. This acronym stands for Event-Condition-Action, representing the core mechanism that propels Serel's dynamic functionality. ECA forms a clear pattern for managing events within the system. Firstly, an event is initiated, signifying a specific occurrence or change. Secondly, a cond

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